You can use Actionstep to track whether your customers are finding you through the marketing activities you are investing in.
For example, you may invest in certain marketing activities such as Facebook advertising, the creation and maintenance of your own website, word of mouth, and/or "yellow pages".
To see if you're seeing the benefits from these marketing activities or where the majority of customers are finding you, you can track this and the income that is generated from these marketing activities. You can do this using the Marketing Campaigns features of Actionstep.
Additional Resources:
- Creating a Marketing Campaign
- Setting Up Matters for Tracking Marketing Activities and Sources
- Associating Marketing Activities with a Matter
- Tracking Marketing Expenses
- Reporting on Marketing Campaigns
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